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While this step might cut off funds to a relatively small handful of ever-changing platforms, it does not address the vast bulk of the fake-news economy. Fake stories and harassment have a point of origin, but the real problem lies elsewhere in the network effects of user-generated content, and the engagement it drives. Engagement,not content, good or bad, true or false is what generates Internet revenues and profit. So in that sense it makes no difference whether the content is good or bad, true or false. Our posting, sharing, commenting, liking and tweeting produces behavioral and demographic data that is then packaged and sold, repackaged and resold. In this economy, one that cuts across platforms, hateful or false representations are as easily converted into analytical, behavioral and ad-sales products as truthful or compassionate ones. Indeed, they are probably more lucrative. Pizzagate is the perfect example. The delusional fantasy that Hillary Clinton and her campaign manager, John Podesta, were involved in a child sex-trafficking network run by global elites out of a neighborhood restaurant may have had its origins in political smears and propaganda, and was initially shared by fake news platforms. But most peoples exposure to this news came from user-generated content, tied in turn to revenue generation.

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